PRODUCT DESIGN

2014

Innovation Factory

General Manager

Healthy TV is the prototype of what could still be a fantastic product today. The project was built in order to rallye agencies of the WPP group (Creative, Digital, Innovation) and some of their main clients, behind a big community problem that needed to be solved:

How to help the fast growing elderly population stay autonomous longer, in order to reduce both the human cost and the pressure on future % of GDP cost.

The challenge we gave ourselves was to come up with a solution that would only used existing mainstream available technologies, and be simple enough to get adopted quickly by a non tech savvy audience.

The solution was called Healthy TV, a TV based ecosystem built as a smart TV app and that would provide 4 main functions, accessible to the end user and its support network (doctors, physio, family, friends):

1- A Video Conference tool (better connection)

2- A Video game tool (brain stimulation)

3- A Video Content librairie (Inspiration/Education)

4- An agenda (Time management)